U.S. Marines

Marketing for the Marines underwent a big change beginning with the Gulf War. Gone were big special effects spots, in favor of gritty portraits of those going into battle. With peacetime over and war a reality, the challenge for Elite Warriors was greater than ever. And for 8 straight years, the few and proud exceeded all recruiting goals.


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Event and Recruitment posters captured the attitudes of America’s premier fighters.


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A CD Rom handed out at High School football games across the country. Each pocket-sized disc let you experience life in the Corps, through an interactive journey across a teenager’s bulletin board.


Silver_Pencil Silver. U.S. Marines. B2B. CD-Rom.


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Bronze. U.S. Marines. B2C. Website.


A TV and web spot showing courage and sacrifice without saying a word.


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Print ads showed the values gained along the 13-weeks of boot camp.


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The Tuxedo Shop. The perfect place to target high school males, getting ready for Senior Prom, yet uncertain about their future.


To attract more rural recruits, the Marines moved into a new battleground; NASCAR. With the debut headline, “THE NEW. THE LOUD.”

Marines

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