Introductory Banner ad campaign for heavy-duty, 8-hour Sunscreen targeting extreme athletes. They link to new website, (under construction), which uses “cursor-touch technology” that lets you actually apply the lotion to reveal the images below.
Slider technology on banner ads, let you swipe from a sunburned athlete to a tanned one.
The first priority was their packaging. It was getting rejected by Distributors as “not nearly premium enough.” So after 8-10 design explorations, we’re down to these three.
Next up: The Website re-design, using new “touch-technology” that lets you literally wipe away the film over the image with your mouse, revealing tan, not burned skin beneath.
Digital ads play up the 8-hour protection and link to interactive website.